Premium brand building
Neiman Marcus × Bulleit Bourbon · Men's Trends Event · March 2017
Premium brand building is difficult to describe and easy to show.
I developed and executed a Bulleit Bourbon collaboration with Neiman Marcus, bringing the brand into a premium retail experience through cocktails, content and event programming.
The same judgment runs through the Westin St. Francis activation, the Archer Hotel placements and the hotel and restaurant-group work in San Francisco and Napa: put the brand somewhere it earns credibility, then convert that into menu presence.